Real Estate
Real estate websites, brokers, homes, rentals, condos, malls, etc. Both commercial & residential real estate.
FILTER BY:
PROGRAM
1998 GOLD
Opening Doors
The Fannie Mae Foundation's Opening Doors outreach campaign involved network, spot, and cable television, national consumer print, newspaper, radio and direct mail in an effort to communicate that the Fannie Mae Foundation can help get consumers on the path to homeownership by serving as their source for reliable home-buying information. The campaign produced 1.69 million responses, outperforming our response goal by 41%. According to tracking research among respondents, 32% of consumers who contact the Foundation are able to buy a home within one year.
Brand:
Fannie Mae
Client:
Fannie Mae Foundation
Agency:
GSD&M
Language:
English
1997 GOLD
A Home Town U.S.A. 1995-6
The campaign was designed to bolster sales during the second half of 1995. This is traditionally a slower period in residential real estate sales in Atlanta and we were only halfway to our specified goal of 120 sales. This campaign played a major role in helping us to achieve and ultimately exceed this goal.
Brand:
Hamilton Mill
Client:
SMG Development Associates, L.P.
Agency:
Hughes Advertising, Inc.
Language:
English
1997 SILVER
PG&E Comfort Homes
The PG&E Comfort Home Campaign successfully used intergrated marketing and advertising tecniques to generate high levels of awareness towards a waning housing market. Consumer education through TV, a diret call to action, through DRTV, and a highly selective print campaign led PG&E Comfort Homes to successfully generate response from the target audience.
Brand:
Pacific Gas & Electric Company
Client:
Pacific Gas and Electric Co.
Agency:
McCann-Erickson San Francisco
Language:
English
FINALISTS
District One
BeJhijhak Investment, Befikr Zindagi
Glenveagh Homes
Outperforming the property market through power of brand
Dubai Holding
Who helped shape Dubai into Dubai?
