Real Estate

BWI. Easy come, easy go.

This highly-targeted campaign for Baltimore/Washington International Airport used television combined with a fact-filled creative approach to generate a dramatic increase in preference for and usage of the airport in a very short period of time.

Brand: Baltimore/Washington International Airport
Client: Maryland Aviation Administration
Agency: Richardson, Myers & Donofrio, Inc.
Language: English

Liposuction without surgery

To stem the decline of the sheer hosiery market through the introduction of a news-breaking new sheer brand with a relevant new benefit never before offered in the category. New Smooth Illusions introduced the concept of Body Contouring to the category, and in doing so, reversed a trend decline that had been in progress for four years and that showed no signs of reversal.

Brand: Hanes Smooth Illusions
Client: Hanes Hosiery, Inc.
Agency: Saatchi & Saatchi New York
Language: English

1993 Back-to-School Promotion

Brand: The Edward J. DeBartolo Corp.
Client: The Edward J. DeBartolo Corp.
Agency: MARC USA
Language: English