Real Estate

Let's Go Shopping

Brand: MacArthur Center
Client: The Taubman Company
Agency: Pedone & Partners Advertising
Language: English

Real Estate for the Real World

Century 21 had enjoyed nearly universal awareness and market leadership, but perceptions of the brand had fallen off. This campaign has successfully reversed that trend by showing that Century 21 uniquely 'gets it': that buying and selling a home is not perfect, but that an understanding company like Century 21 could help.

Brand: Century 21
Client: Century 21
Agency: Lowe and Partners
Language: English

Comfort Homes

The PG&E Comfort Home campaign successfully used integrated marketing and advertising techniques to generate a high level of interest among potential home buyers. Almost 20,000 qualified leads were achieved -63% higher than goal.

Brand: Pacific Gas & Electric Co.
Client: Pacific Gas and Electric Co.
Agency: McCann-Erickson San Francisco
Language: English