Real Estate
Real estate websites, brokers, homes, rentals, condos, malls, etc. Both commercial & residential real estate.
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2007 SILVER
Agents of Change
As the housing market went from a boom to a transition market, Century 21 needed a campaign to break through the clutter, increase brand awareness measures over Re/Max, and boost the amount of traffic to century21.com as well as the number of consumer leads to the system of affiliated brokers. Agents of Change was a rallying cry for the organization by presenting realistic and emotional situations. The campaign resulted in 46% brand awareness increase, improved visitor traffic to century21.com, and increased consumer leads ranging from 185% to 224% for the entire system of brokers.
Brand:
Century 21
Client:
Century 21
Agency:
mcgarrybowen
Language:
English
2007 BRONZE
The Secret Coast
The campaign entitled The Secret Coastwas developed for Centex Destination Properties: Pointe West as a means to reenergize consumer interest, as well as neutralize low perceptions of its location in Galveston, TX. The campaign exceeded objectives in lead generation.
Brand:
Pointe West
Client:
Centex Destination Properties
Agency:
Firehouse
Language:
English
2005 SILVER
Repositioning Campaign
World Golf Village, despite its esteemed founder, PGA TOUR nearly went bankrupt. A re-positioning of the development., including targeting women with a creative strategy focused on "style of living" over golf has transformed this community into a regional icon. Sales have exceeded goals the past two years - with over $110 million in 2004 year to date. Most importantly, World Golf Village is now enjoying the reputation worthy as the home of the World Golf Hall of Fame.
Brand:
World Golf Village
Client:
Davidson Development/ Hillman Properties
Agency:
Cole Henderson Drake
Language:
English