Real Estate

Real estate websites, brokers, homes, rentals, condos, malls, etc.  Both commercial & residential real estate.

2022 BRONZE

State Theatre Reborn

With gentrification becoming the norm in HongKong, it is incredibly rare for a property developer to build a new landmark while preserving the rich local culture. So NWD re-premiered a once historic theatre through a uniquely immersive experience, helping older generations revisit memories of the golden age of HongKong cinema, and inspiring younger generations to preserve the future of the film industry. The results from the media and public were not just extremely positive, but put NWD in a positive light in a category where perception is almost always negative.

Brand: State Theatre Reborn
Client: New World Development
Agency: MSL Hong Kong
Language: English

2022 BRONZE

Revolutionising NGO funding in HK

This case successfully led one of the biggest covid-response efforts in the entire city, while at the same time flipping a trend of negative perception that the entire property category has been enduring over the past few years. Through quick and effective execution, New World Development solved one of the biggest challenges of the non-profit sector. This case study not only delivered results, but also a platform and model that will continue to be used for good in the future.

Brand: Share for Good
Client: New World Development
Agency: MSL Hong Kong
Language: English

2019 SILVER

The Most Viewed Billboard in the Middle East

We've all heard of photo bombs and video bombs. But, ever heard of a "TV Show Bomb"? Well, that's exactly what we did for Dubai Media City.
We discovered that every day, Dubai Media City’s plain white construction barriers were visible on a popular morning show, throughout each episode.


So, we converted a dull medium into a catchy new billboard and “TV Show Bombed” that popular morning show, generating branded content.

For “zero dollars” media budget, this billboard became the most-viewed billboard in the Middle East and generated high ROI.

Brand: Dubai Media City
Client: Dubai Media City
Agency: FP7 McCann Dubai
Language: English

FINALISTS

Dubai Holding Who helped shape Dubai into Dubai?

AZURE AL REEM AZURE AL REEM

SinaraDevelopment Building value for the future