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Real Estate

Real estate websites, brokers, homes, rentals, condos, malls, etc.  Both commercial & residential real estate.

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There's living and then, there's Madinat Jumeirah Living


Brand: Dubai Properties
Client: Dubai Properties
Agency: FP7 McCann Dubai
Language: English

To represent and buy an ideal flat

PIK Group is the largest housing developer in Russia, building one million sq m yearly 140 football fields worth of residential space. 50 projects are on sale thats a lot. A decent Russian town, in fact. Marketing each project could make you go bust. We've rejected the usual type of communication in the category (which means promoting separate projects), and asked the customer to imagine a single condo the one they actually need. The perfect one. This minimalist format broke through the clutter on TV and outdoor advertising, and made PIK the most recognizable developer in Moscow. The company showed record sales, reinforcing its position as the leader in the sector, and boasting twofold growth amid the instability in the category.


Brand: PIK Group
Client: PIK Group
Agency: Friends Moscow
Language: English, Russian

Tested by the Market

Asbestos cement shingles (“shifer”) had been taking the lion share of roofing material market for nearly a century. But last ten years its position faltered. We needed to remind consumers about “shifer” and remove consumption barriers. We created a universal brand for different asbestos plants product and common communication platform – website “shifer.rf”. Two staged campaign appealed to rational and emotional motives and directed potential buyers to website. Within a single key message, different creative and media strategies were created focused on different target audiences. Sales increased by 27% amidst market contraction.


Brand: Shifer.rf
Client: Chrysotile Association
Agency: Liberty Marketing Bureau
Language: English, Russian

2019_mn_2019_183_hero_1 Dubai Holding Who helped shape Dubai into Dubai?
2019_mn_2019_184_hero_1 AZURE AL REEM AZURE AL REEM
2018_ru_2018_1266_hero_1 SinaraDevelopment Building value for the future
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