Real Estate

Real estate websites, brokers, homes, rentals, condos, malls, etc.  Both commercial & residential real estate.

2022 BRONZE

State Theatre Reborn

With gentrification becoming the norm in HongKong, it is incredibly rare for a property developer to build a new landmark while preserving the rich local culture. So NWD re-premiered a once historic theatre through a uniquely immersive experience, helping older generations revisit memories of the golden age of HongKong cinema, and inspiring younger generations to preserve the future of the film industry. The results from the media and public were not just extremely positive, but put NWD in a positive light in a category where perception is almost always negative.

Brand: State Theatre Reborn
Client: New World Development
Agency: MSL Hong Kong
Language: English

2022 BRONZE

Revolutionising NGO funding in HK

This case successfully led one of the biggest covid-response efforts in the entire city, while at the same time flipping a trend of negative perception that the entire property category has been enduring over the past few years. Through quick and effective execution, New World Development solved one of the biggest challenges of the non-profit sector. This case study not only delivered results, but also a platform and model that will continue to be used for good in the future.

Brand: Share for Good
Client: New World Development
Agency: MSL Hong Kong
Language: English

2021 GOLD

Amreli Steels

Rebars fall in “familiarity driven” category which means that higher awareness results in increased sales. After actively advertising for 3 years, Amreli Steels had struggled to increase its awareness to the desired level. The only way to bridge the gap without bleeding money on media was to create an emotional connection with its audience. Our campaign hooked the audiences emotionally with resounding success that resulted in exponential increase in engagement on our official social media and traffic on our website, earned media, critical praise and industry-record quarterly sales.

Brand: Steel Rebars
Client: Amreli Steels Limited
Agency: Arey Wah
Language: English

FINALISTS

District One BeJhijhak Investment, Befikr Zindagi

Glenveagh Homes Outperforming the property market through power of brand

Dubai Holding Who helped shape Dubai into Dubai?