Real Estate
Real estate websites, brokers, homes, rentals, condos, malls, etc. Both commercial & residential real estate.
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2019 SILVER
2018 SILVER
To represent and buy an ideal flat
PIK Group is the largest housing developer in Russia, building one million sq m yearly 140 football fields worth of residential space. 50 projects are on sale thats a lot. A decent Russian town, in fact. Marketing each project could make you go bust. We've rejected the usual type of communication in the category (which means promoting separate projects), and asked the customer to imagine a single condo the one they actually need. The perfect one. This minimalist format broke through the clutter on TV and outdoor advertising, and made PIK the most recognizable developer in Moscow. The company showed record sales, reinforcing its position as the leader in the sector, and boasting twofold growth amid the instability in the category.
Brand:
PIK Group
Client:
PIK Group
Agency:
Friends Moscow
Language:
English, Russian
2017 GOLD
Tested by the Market
Asbestos cement shingles (“shifer”) had been taking the lion share of roofing material market for nearly a century. But last ten years its position faltered. We needed to remind consumers about “shifer” and remove consumption barriers. We created a universal brand for different asbestos plants product and common communication platform – website “shifer.rf”. Two staged campaign appealed to rational and emotional motives and directed potential buyers to website. Within a single key message, different creative and media strategies were created focused on different target audiences. Sales increased by 27% amidst market contraction.
Brand:
Shifer.rf
Client:
Chrysotile Association
Agency:
Liberty Marketing Bureau
Language:
English, Russian