Real Estate
Real estate websites, brokers, homes, rentals, condos, malls, etc. Both commercial & residential real estate.
FILTER BY:
PROGRAM
2000 BRONZE
Real Estate for the Real World
Century 21 had enjoyed nearly universal awareness and market leadership, but perceptions of the brand had fallen off. This campaign has successfully reversed that trend by showing that Century 21 uniquely 'gets it': that buying and selling a home is not perfect, but that an understanding company like Century 21 could help.
Brand:
Century 21
Client:
Century 21
Agency:
Lowe and Partners
Language:
English
1999 BRONZE
Comfort Homes
The PG&E Comfort Home campaign successfully used integrated marketing and advertising techniques to generate a high level of interest among potential home buyers. Almost 20,000 qualified leads were achieved -63% higher than goal.
Brand:
Pacific Gas & Electric Co.
Client:
Pacific Gas and Electric Co.
Agency:
McCann-Erickson San Francisco
Language:
English
1998 GOLD
Opening Doors
The Fannie Mae Foundation's Opening Doors outreach campaign involved network, spot, and cable television, national consumer print, newspaper, radio and direct mail in an effort to communicate that the Fannie Mae Foundation can help get consumers on the path to homeownership by serving as their source for reliable home-buying information. The campaign produced 1.69 million responses, outperforming our response goal by 41%. According to tracking research among respondents, 32% of consumers who contact the Foundation are able to buy a home within one year.
Brand:
Fannie Mae
Client:
Fannie Mae Foundation
Agency:
GSD&M
Language:
English
FINALISTS
Dubai Holding
Who helped shape Dubai into Dubai?
AZURE AL REEM
AZURE AL REEM
SinaraDevelopment
Building value for the future
