Real Estate
Real estate websites, brokers, homes, rentals, condos, malls, etc. Both commercial & residential real estate.
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2005 SILVER
Repositioning Campaign
World Golf Village, despite its esteemed founder, PGA TOUR nearly went bankrupt. A re-positioning of the development., including targeting women with a creative strategy focused on "style of living" over golf has transformed this community into a regional icon. Sales have exceeded goals the past two years - with over $110 million in 2004 year to date. Most importantly, World Golf Village is now enjoying the reputation worthy as the home of the World Golf Hall of Fame.
Brand:
World Golf Village
Client:
Davidson Development/ Hillman Properties
Agency:
Cole Henderson Drake
Language:
English
2005 BRONZE
The Power of Home
The two biggest home builders in Dane County, WI merged to form a new company. Veridian Homes. Despite potential "big builder" perceptions and a flat market, Veridian set aggressive sales goals for this "unknown brand." By owning the category benefit and using an effective media mix, the "Power of Home" campaign quickly generated awareness, preempted "big builder" perceptions and dramatically increased qualified leads which, in turn, has put Veridian on pace to meet their aggressive 2004 revenue growth numbers. Specifically: >>Awareness went from 34% to 82% >> Perceptions of quality improved >> Leads increased by 14%.
Brand:
Veridian Homes
Client:
Veridian Homes
Agency:
Shine Advertising Co.
Language:
English
2001 BRONZE
Things Have Changed
Despite more than $50 million in renovations, CityView Apartments was having trouble meeting leasing objectives. This was due to a persistent image that the Greenspoint area of Houston was not safe. The "Things Have Changed" campaign addressed this issue head-on with an aggressive media plan that spread the word city-wide. In the first eight months of 2000 negative imagery decreased by 40%, traffic increased by 183% versus goal, and leasing activity exceeded goal by 338%.
Brand:
CityView Apartment Homes
Client:
Archon Residential
Agency:
Bates Southwest
Language:
English
FINALISTS
District One
BeJhijhak Investment, Befikr Zindagi
Glenveagh Homes
Outperforming the property market through power of brand
Dubai Holding
Who helped shape Dubai into Dubai?
