Real Estate
Real estate websites, brokers, homes, rentals, condos, malls, etc. Both commercial & residential real estate.
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PROGRAM
1996 GOLD
You'll Think You're Dreaming
The goal of the advertising was to establish The Mall at Short Hills as the preeminent shopping destination in New Jersey. By positioning the center as the unparalleled shopping experience and communicating this positioning through a "dreams" concept. The Mall at Short Hills was building a franchise among expanded the target audience as a shopper's dream cone true, convincing them to sample the center, and through building a dialogue with this expanded target through a multi-media campaign, converting them to a frequent shopper.
Brand:
The Mall at Short Hills
Client:
The Taubman Company
Agency:
Pedone & Partners, Inc.
Language:
English
1996 SILVER
Opening Doors
Fannie Mae's Opening Doors direct response campaign involved spot television, cable, national magazines, newspaper, radio and direct mail in an effort to communicate to our target consumers that Fannie Mae can help them get on the path to homeownership by serving as their source of reliable home-buying information. The campaign produced 725,851 responses, outperforming our response goal by 21%. According to tracking research among respondents, 32% of consumers who contact Fannie Mae are able to buy a home within one year.
Brand:
Fannie Mae
Client:
Fannie Mae Foundation
Agency:
Gurasich, Spence, Derilek & McClure
Language:
English
1996 BRONZE
Integrated PG&E Comfort Homes
The PG&E Comfort Homes campaign successfully used integrated marketing and advertising techniques to generate high levels of awareness towards the program and its participation developments. Beyond consumer education the PG&E Comfort Home campaign also successfully used a direct marketing approach to generate response from its target audience.
Brand:
PG&E Comfort Home
Client:
Pacific Gas and Electric Co.
Agency:
McCann-Erickson San Francisco
Language:
English
FINALISTS
District One
BeJhijhak Investment, Befikr Zindagi
Glenveagh Homes
Outperforming the property market through power of brand
Dubai Holding
Who helped shape Dubai into Dubai?
