Pet Care

Animal food, veterinary and boarding services, breeders.

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Bart and Pookie

The Scoop Away marketing campaign grew both the brand's market share and that of the clumping segment of the cat litter category while keeping better-funded brand names well behind. By leveraging its insight into the cat owner, Scoop Away continued to be the brand more clumping litter users turn to, especially those who are most concerned about how they care for their cats. Scoop Away now enjoys the highest dollar share of any cat litter brand in the category, setting the stage for increased trade support and continued consumer loyalty.


Brand: Scoop Away
Client: A&M Products, Inc.
Agency: McCann-Erickson New York

Small Colorful Bird


Brand: WHISKAS
Client: Kal Kan
Agency: D'Arcy Masius Benton & Bowles

Jerky Introduction


Brand: Kibble 'N Bits
Client: Quaker Oats Company
Agency: J. Walter Thompson

2019_us_2019_e-4452-293_hero_1 Purina Success Starts Before
2018_na_2018_e-2605-098_hero_1 Nutro Feed Clean Gives Life To Dying Brand
2018_na_2018_e-2590-870_hero_1 Cesar Woman's Best Friend Too
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