Animal food, veterinary and boarding services, breeders.
Bart and Pookie
The Scoop Away marketing campaign grew both the brand's market share and that of the clumping segment of the cat litter category while keeping better-funded brand names well behind. By leveraging its insight into the cat owner, Scoop Away continued to be the brand more clumping litter users turn to, especially those who are most concerned about how they care for their cats. Scoop Away now enjoys the highest dollar share of any cat litter brand in the category, setting the stage for increased trade support and continued consumer loyalty.
Brand: Scoop Away
Client: A&M Products, Inc.
Agency: McCann-Erickson New York