Pet Care

Pet Insurance – Your CEO at home

Don’t target everyone, identify the 20% of the valuable segment that gives you the 80% of the market share Base on data to understand the market and customer’s behaviour and re-identify the core segment, it’s not necessary to go-after everyone, but be able to identify the 20% of the people who give you the highest volume of revenue.¦ Don’t target everyone, identify the 20% of the valuable segment that gives you the 80% of the market share Base on data to understand the market and customer’s behaviour and re-identify the core segment, it’s not necessary to go-after everyone, but be able to identify the 20% of the people who give you the highest volume of revenue.

Brand: One Degree Pet CEO Plan
Client: OneDegree Hong Kong Limited
Agency: Giraffe HongKong Limited
Language: English

Feed the love, lose the weight

Over 50% of dogs and cats are overweight, yet less than 10% of owners see the issue. Hill’s Pet Nutrition needed to challenge a problem most people don’t admit to having. In a category with such denial, shame-based messaging had proven incapable of getting traction. Hill’s instead leveraged the highest-order emotion: Love. This helped pet parents see new relationships—between them, their pets and food. The result? Pet parents fed the love with Hill’s. And pets lost weight globally, resulting in double-digit sales growth in the U.S.

Brand: Hill's
Client: Hill's Pet Nutrition
Agency: VMLYR | Red Fuse
Language: English

Food Influencers Tasting Dog Food

Brand: Furry's Kitchen
Client: Furry's Kitchen
Agency: Ogilvy Singapore
Language: English