Pet Care

Animal food, veterinary and boarding services, breeders.

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2018 SILVER

How WHISKAS united all cat-addicts and won back peoples love

WHISKAS is the brand that created the market for prepared pet food in Russia. WHISKAS led the market for many years, but as competition intensified, its position came under threat. In order to defend its position and win back the audiences affection, WHISKAS called for all cat lovers to unite and admit their cat-addiction on Russias Cat Day. A Cat-addiction ode, written by Semyon Slepakov, triggered a wave of declarations from people across the country. More than 18 million views and high engagement in the campaign led to growth in the brands market share and a historic high in penetration.

Brand: WHISKAS
Client: Mars LLC
Agency: BBDO Moscow
Language: English, Russian

2018 BRONZE

What Do Animals Talk About

Brand: Mars, WHISKAS, PEDIGREE
Client: Mars LLC
Agency: BBDO Moscow
Language: English, Russian

2018 BRONZE

Feed the good

FEED THE GOOD.
In order to compete in a declining category and resist a price war, PEDIGREE needed to build meaning into its brand. Its “Feed the Good” campaign is based on the simple, yet universal insight that dogs make us better people. “Feed the Good” taps into poignant societal themes, calling attention to the way dogs affect people’s attitudes and behavior for the better, and the role PEDIGREE® plays in feeding a dog’s good nature. With this idea PEDIGREE grew an incredible 4.8% while its competition declined.

Brand: Pedigree
Client: Mars, Inc.
Agency: BBDO New York
Language: English