Food

Fresh, packaged and frozen foods both regular and diet/light.

FILTER BY:

PROGRAM

2012 GOLD

Approved by Yiayia

With Approved by Yiayia, Athenos gave young women a new way to think about hummus and food in general: whatever you eat should be made the Greek way, with respect. This simple idea came from an integrated strategic and creative exploration built on target values around food, enhanced by thought leaders in food and Greek culture, synthesized in the creative process and brought to life across media. The Athenos story is about a new kind of brand made embraceable to culture through the power of a simple idea.

Brand: Athenos
Client: Athenos
Agency: Droga5
Language: English

2012 GOLD

Eat 'Em Like Junk Food

The "Eat 'Em Like Junk Food" campaign marked the first branding effort for Baby Carrots and an entirely new approach to getting Americans to eat their veggies. The campaign transformed the carrot business, reversed record declines in category sales, and ignited a cultural conversation around healthy snacking that didn't exist prior.

Brand: Baby Carrots
Client: Bolthouse Farms
Agency: CP+B
Language: English

2012 GOLD

What Will You Gain When You Lose?

Despite a declining category, Special K set out to drive sales during the most critical time of year, the New Year. In order to contend with credible weight loss brands, Special K had to do something breakthrough to defeat the New Year weight management clutter. Special K used this opportunity to turn weight loss conventions on its head. Re-framing the weight loss conversation from deprivation to inspiration, Special K showed women everywhere that it's not about what you have to lose, it's about all you have to gain.

Brand: Kellogg's Special K
Client: The Kellogg Company
Agency: Leo Burnett/Arc Worldwide
Language: English