Food

A Sweet Solution To The Masterbrand Challenge

The new McVitie's Masterbrand campaign launched with objectives of creating fame, increasing emotional appeal, growing value share, and driving value sales across 2014 & 2015. In the most recent tracking data metrics for fame are +7%pts and for brand love +10%pts (vs +4%pts target). Annual average value share has been grown and maintained across 2014 and 2015 above the +1%pts target vs 2013. And McVitie's™ has increased value sales ahead of target to deliver £7m revenue within the Effie eligibility period, in an otherwise declining market.

Brand: McVitie's
Client: United Biscuits
Agency: Grey London
Language: English

Master Kong Kung-fu of Noodles Campaign

Brand: Master Kong
Client: Master Kong
Agency: Trio Isobar
Language: Mandarin

Carne Argentina

Brand: Paty
Client: BRF
Agency: Madre Buenos Aires
Language: Spanish