Food

Fresh, packaged and frozen foods both regular and diet/light.

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2013 SILVER

Reinventing An Iconic Brand

Aiming to revive an iconic yet stagnant brand, Ball Park boldly went from selling hot dogs to families to selling guy food for guy time. Walking shoulder-to-shoulder with the shopper, aka guy's gal, the campaign dramatized the head scratching, yet somehow endearing, things men do during guy time. And rather than trying to understand them, just feed them the bold, juicy delicious food they love and be on your way. The campaign ignited chatter and engagement on social media, drove PR, successfully launched new products, helped reclaim the #1 hot dog brand position and propelled sales above all competitors to win the grilling season triple crown: Memorial Day, 4th of July & Labor Day weekend.

Brand: Ball Park
Client: Ball Park
Agency: Publicis Seattle
Language: English

2013 SILVER

Stove Top Stuffing: It's not just for Thanksgiving

Stove Top Stuffing had a problem. People only bought it once a year, at Thanksgiving. So, we created the Stove Top Its not just for Thanksgiving campaign to get people eating it year round. However, some pilgrims caught wind of the effort and were none too happy about it. They didnt want people eating Stove Top year round because it would diminish the specialness of their favorite holiday. The Pilgrims admonished people to wait until Thanksgiving. Consumers didnt listen though, and declining sales turned into increases across the entire year.

Brand: Stove Top Stuffing Mix
Client: Kraft
Agency: The Martin Agency
Language: English