Food

The Protein Effect

Women had exchanged their cereal bowls for foods they knew were packed with protein. In doing so, they had overlooked Special Ks Protein cereal with the exact nutrients they were looking for 10 grams of protein. In order to bring them back to the cereal aisle, Special K introduced them to the power of The Protein Effect the willpower to outsmart hunger and lay the smack down on temptation. Since the launch of the campaign, Special Ks Protein cereal is now the fastest-growing variety within the portfolio.

Brand: Kellogg's Special K
Client: The Kellogg Company
Agency: Leo Burnett/Arc Worldwide
Language: English

Operacion Bikini

Brand: Hellmann's Supreme Light
Client: Unilever
Agency: Havas Worldwide Santiago
Language: Spanish

Lay's Crea tu Sabor

Brand: Lay's
Client: Evercrisp
Agency: Orange
Language: Spanish