Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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2017 SILVER
I am repaying my debt
The campaign is based on the idea of “let's come to terms”. It shows that debt is a widespread problem, however repayment does not have to be burdensome thanks to favorable installments offered by ULTIMO. As a result of the campaign the brand recognition has increased significantly, which directly transfers into the activation of customers and the willingness to contact - opening a letter, receiving or making a phone call to the company. In effect the number of clients who have decided to start repaying the debt increased by 50%.
Brand:
ULTIMO
Client:
ULTIMO
Agency:
ADHD Warsaw
Language:
Polish