Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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2017 SILVER
2017 SILVER
2017 SILVER
"My" changes everything
The category of current accounts is crowded and competitive. After the introduction of bank tax, free accounts become fiction. The challenge for ING is to redefine the category: change the perception of the account, from a product for daily transfers to the access platform for banking services. Without using the price argument. ING uses My ING - a new banking system and presents its’ functions as a help in managing finances and a mean to build confidence that "I know what I do". For our TG, Poles valuing independence, we use “mine” as a key word of the campaign and "My Changes Everything" as its axis.
Brand:
Moje ING
Client:
ING Bank Slaski
Agency:
Brain
Language:
Polish
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