Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
FILTER BY:
PROGRAM
2017 GOLD
2017 GOLD
2017 SILVER
The Massive Hit
This is the story of a ‘long idea’ that has revitalized the V brand and delivered stunning business results year-on-year: with 2016 being our best year yet.
In 2013, the brand’s long-term future was in question, with preference, consideration and brand imagery declining against a backdrop of aggressive competition from a more aspirational Red Bull and a price-cutting Mother.
Our refreshingly honest campaign, ‘The Massive Hit that Improves You A Bit’ has delivered a resurgence in these key metrics. More importantly, it’s allowed us to raise our prices in a deflationary environment and delivered unparalleled NSV (Net Sales Value).
Brand:
V Energy
Client:
Frucor Beverages
Agency:
Clemenger BBDO
Language:
English
FINALISTS
Coca-Cola
Rewriting The Christmas Playbook
Coca-Cola
A Real Magic Year Of The Tiger
Coca-Cola Zero
Coca-Cola
