Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
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PROGRAM
2017 SILVER
Jardín de los Watts
15 marcas de jugos. Políticas de precios agresivas. 75% en envase TETRA. Lanza WATTS con envase PET y sin énfasis en política de precios. Objetivo: lograr en un año un marketshare de 6% en Montevideo*. Resultados: en 7 meses alcanzó el objetivo llegando a 10% de share. En el mismo tiempo logró el liderazgo en sabor Durazno con un marketshare de 23,4%. ¿Cómo? Un buen producto. Una comunicación efectiva. Y la promesa de un sabor inigualable que sólo en un jardín especial como el de los Watts se puede lograr. *No se incluye en le marketshare a los jugos a base de soja.
Brand:
Jugos Watts
Client:
Milotur S.A. - CCU Uruguay
Agency:
Havas Worldwide Gurisa
Language:
Spanish
2017 BRONZE
OVI - Finding Truth in the Fridges Of Australia
It’s amazing how pressure forces you to focus on what’s important.
This is the story of a brand under the threat of imminent failure. By the time this campaign launched, one major retailer had already delisted the brand and others were threatening to follow.
That pressure led to a desperate and ultimately rewarding search for truth within the OVI brand. It forced us to find real audience insights, reposition the entire brand and focus our efforts tightly on the most promising audiences and states.
And it worked. OVI has never been in better health with results stronger than ever.
Brand:
OVI Hydration
Client:
Frucor Beverages
Agency:
TKT
Language:
English