Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.
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2018 SILVER
2018 BRONZE
My Hair, it has to be my way
Dove is about beauty diversity. Women globally connect this to looks and body shape. We applied the real beauty philosophy to haircare in China. It has never been done before in the Dove world. The results drove the vital e-commerce channel, brand affinity and brand perceptions. Chinese Millennials are raised in an educational climate that views cutting-edge hairstyles as a “negative social influence”. Dove applauded the individuals who broke out of “hair stereotypes”, celebrating them for expressing their individuality in a nation that doesn’t always applaud this trait.
Brand:
Dove
Client:
Unilever
Agency:
Ogilvy & Mather Shanghai
Language:
English
FINALISTS
Pantene
If You Know, You Know It's Pantene.
Dove
Stop The Beauty Test
Avon Brasil
Excellence in Influence
