Beauty & Fragrance
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2018 BRONZE
JD FASHION“I need a new clothes”campaign
September was not only the very moment for fashion brands to start their promotions, but also the best time for JD Fashion to launch its first advertising campaign. Having dug into consumer insights, we found that fashion lovers thought their wardrobes be always short one item. Based on this insight, an advertising campaign called ”I NEED A NEW CLOTHES” was created for JD Fashion.
Brand:
JD FASHION
Client:
JD.com
Agency:
Hylink
Language:
Mandarin
2018 BRONZE
FINALISTS
Pantene
If You Know, You Know It's Pantene.
Dove
Stop The Beauty Test
Avon Brasil
Excellence in Influence
