Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.
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2018 SILVER
Future
Following a record-breaking 2015 that made their iconic ‘Superstar’ the best selling shoe in the world, adidas Originals bet its business on expanding beyond retro-cool heritage by introducing its first entirely new shoe design - the ‘NMD’. Despite a lack of mega-celebrity support, our work established the NMD as the symbol of the brand’s future, and an inspiration for a new generation to create a future of their own, resulting in the most successful product launch in Original’s history - selling more shoes, with greater ROI, than any previous effort.
Brand:
adidas Originals
Client:
adidas
Agency:
Johannes Leonardo
Language:
English
2018 SILVER
L'Oréal vs Laser
L’Oréal Revitalift is Australia’s leading anti-aging product range; however we discovered that Australia overtook America for per capita spending on cosmetic procedures. The truth is that our biggest competitor isn’t in the beauty category. To launch L’Oréal Revitalift Laser X3 we had to prove we could deliver the results our audience wanted without the pain and expense. We conducted a world-first comparison, on the same face. Laser on one side and L’Oréal on the other. The results were visible on our volunteer’s face and in record sales for L’Oréal Revitalift.
Brand:
Revitalift Laser x3
Client:
L'Oréal
Agency:
McCann Melbourne
Language:
English
FINALISTS
Pantene
If You Know, You Know It's Pantene.
Dove
Stop The Beauty Test
Avon Brasil
Excellence in Influence
