Beauty & Fragrance

My Hair, it has to be my way

Dove is about beauty diversity. Women globally connect this to looks and body shape. We applied the real beauty philosophy to haircare in China. It has never been done before in the Dove world. The results drove the vital e-commerce channel, brand affinity and brand perceptions. Chinese Millennials are raised in an educational climate that views cutting-edge hairstyles as a “negative social influence”. Dove applauded the individuals who broke out of “hair stereotypes”, celebrating them for expressing their individuality in a nation that doesn’t always applaud this trait.

Brand: Dove
Client: Unilever
Agency: Ogilvy & Mather Shanghai
Language: English

Viser haut

Brand: Beaumanoir Cache Cache
Client: Beaumanoir Cache Cache
Agency: BBDO Paris
Language: French

OLAY Women's Day Campaign-“Fearless of Age, I Have my Story”

In today's China, there is much societal and family pressure set on women and their role. There is constant pressure to marry by a certain age. Enlisting bold and inspiring influential women to champion and trigger public conversations on the bigger role a woman plays in China. Olay's Women's Day“Fearless of Age, I Have my Story”campaign, triggered multiple discussions challenging and redefining the role of women, covered across multiple touch-points and achieved business objectives.

Brand: OLAY
Client: P&G China
Agency: DeVries Global
Language: Mandarin