Media Idea

Stay Living: The Campaign That Slayed Sales Targets

Brand: Boost Mobile
Client: Boost Tel Pty Ltd
Agency: The Monkeys
Language: English

Undercover Color: Dare to Share

Known as a leader in comfort, but not style, Hanes was losing share in the womens underwear category. Competitors were reaching a younger demo by offering panties that were comfortable AND stylish. Millennial women, known for expressing themselves through their personal style, didnt consider Hanes fashionable. Knowing Millennial women share taboo information in public, social contexts, Hanes gave women a platform to reveal their undercover color. Results showed a 17.4-point lift for the statement "Hanes products are for someone like me" vs. women not exposed to the digital campaign.

Brand: HanesBrands Inc.
Client: HanesBrands Inc.
Agency: Starcom MediaVest Group
Language: English

Mezamashii Run Project

Mizuno had just 7% brand favorability, a running shoe that felt hard and stiff on the sales floor and 1% of the industrys ad spend to work with. But they knew that runners logging more than 20 miles a week would prefer Mizuno shoes if they could just TRY them instead of merely TRY THEM ON. When a word-of-mouth campaign called The Mezamashii Run Project put shoes on running feet, both favorability and store sales increased. And a sustainable community of fans who are now wear-testing Mizuno products was born.

Brand: Mizuno
Client: Mizuno
Agency: McKinney
Language: English