Media Idea
The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.
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PROGRAM
2014 SILVER
Beercade
To help a small regional brewery stand out, we made beer trial a death-defying experience with the first beer-dispensing arcade game. Made entirely in-house, it features a Flash-based game called The Last Barfighter and was designed to serve as media for the brand throughout the playing experience. Winners get a pour of domination, and losers a drop of consolation, from taps where coin slots are normally. When beercade debuted and a trailer went up on YouTube, so did social media mentions of the brewery and distributor requests.
Brand:
Big Boss Brewing
Client:
Big Boss Brewing Company
Agency:
McKinney
Language:
English
2014 BRONZE
FINALISTS
RITZ
Puttin’ on the RITZ
U.S. Bank
Found in Translation: The untold story of children who give a voice to generations.
Pulsar N160
The (Un)Censored Ad
