Media Idea

The Spoils of Babylon Series Launch

Challenge: Launch IFCs The Spoils of Babylon, an epic mini-series based on a legendary fake book by author Eric Jonrosh (played by Will Ferrell), without referencing Ferrell. Solution: Get "method" with the marketing and make Spoils and Jonrosh feel like a real novel and author. Execution: Put the book on-sale, but always sold out. Posted Jonrosh reviews of other book-to-film adaptions online and inside branded Little Free Libraries. Re-surfaced a making-of documentary, and had Jonrosh live-tweet every episode. Effectiveness: Biggest premiere in IFC history, nearly quadrupling ratings goals.

Brand: IFC
Client: IFC
Agency: Fallon
Language: English

How BOOBS Made BONDS Serious

Brand: Bonds Bras
Client: Bonds
Agency: Clemenger BBDO
Language: English

#dontgohome

Cole Haan needed to grow their business by driving reappraisal with a younger target. In Fall 2012, a new product, the Chelsea Pump was launching during fashion week in NYC. This pump was made for an on the move lifestyle with Nike technology inside. Our local #DontGoHome campaign gave young New Yorkers encouragement and experiences to keep moving all through the night, supported by the Chelsea Pump. In all, we drove sales +36% to plan and gained 43,766,790 impressions, showing we found a role in our new targets lives.

Brand: Cole Haan
Client: Cole Haan
Agency: Bartle Bogle Hegarty
Language: English