Media Idea
The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.
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2019 BRONZE
YOUR PEPSI HOME VIDEO
Every Chinese New Year, most brands try to use one brand story to echo with 1.3 billion Chinese or to connect with them emotionally. However, the biggest challenge is that they are trying to connect with the most diversified and young consumers.
Therefore, Pepsi had to find a creative solution to overcome this challenge and stands out during this busiest season of brand marketing.
Therefore, instead of using one brand video for mass communication, Pepsi decided to make 1.3 billion different videos for every single consumer.
Partnered with Alibaba to use each consumer's consumption data and personal tags to customize a CNY video that only belongs to you. You are both the screenwriter and director of the story. “Your Pepsi Home Video” can build one-to-one strong emotional bonding successfully between Pepsi and consumers.
Brand:
PepsiCo
Client:
PepsiCo China
Agency:
VMLY&R China
Language:
Mandarin
2019 BRONZE
2019 BRONZE
El día que las mujeres dejaron el set
Las mujeres dominicanas están sumergidas en la rutina pasando desapercibido la salud sin tomar en cuenta el chequeo y autoexamen de mama para un diagnostico a tiempo. Con el movimiento social, obtuvimos reacción inmediata impactando más de 1,000,000 de personas en Facebook y más de 500,000 interacciones en RRSS. En Instagram, logramos 604 acciones más 2,954 views. En 29 días, el video se difundió en 32 medios locales, alcanzando en un día 60% de las televidentes y, sobre todo, 3,700 visitas en nuestros consultorios, demostrando que cualquier momento es correcto.
Brand:
La Sirena
Client:
Grupo Ramos
Agency:
Pagés BBDO
Language:
Spanish
FINALISTS
RITZ
Puttin’ on the RITZ
U.S. Bank
Found in Translation: The untold story of children who give a voice to generations.
Pulsar N160
The (Un)Censored Ad
