Healthcare, Products & Services

Ritecall

Brand: Scottish Rite Children's Medical Center
Client: Scottish Rite Children's Medical Center
Agency: McCann-Erickson Atlanta
Language: English

Scrapbook Campaign

Brand: Oxford Health Plans
Client: Oxford Health Plans
Agency: Merkley Newman Harty
Language: English

Oxford Family Phone Card

Oxford was losing Members without having an opportunity to contact Members and "save" the Membership. The Challenge was to create a mechanism that could entice "hardcore" non-responders to change their behavior and contact Oxford to learn about the new Oxford benefits they entitled to If we could talk to these members we had a chance of keeping them. The challenge was met and outcome far exceeded expectations.

Brand: Oxford
Client: Oxford Health Plans
Agency: YAR Communications, Inc.
Language: English