Healthcare, Products & Services

Hospitals, HMOs, referral services, dental and medical care services, chronic care facilities, health insurance.

FILTER BY:

PROGRAM

1995 SILVER

Olympic Brand Advertising Campaign

Olympic Stain Brand, struggling to maintain sales volume in a market declining rapidly had to reposition itself to meet the demands of an evolving market and re-establish its credibility with the trade in order to meet its aggressive brand awareness and sales objectives. Using as mix of consumer and trade advertising and new merchandising systems, Olympic was able to redefine its Brand image, expand its distribution and smash its share and sales goals.

Brand: Olympic
Client: Olympic Stain/PPG Architectural Finishes
Agency: Mintz & Hoke Communications Group
Language: English

1995 SILVER

It's Hard to Stop When It's Pops

The Kellogg's Corn Pops "It's Hard to Stop When It's Pops" adult campaign was developed to break the brand's image of being only a kid cereal. The strategic idea grew out of a popcorn analogy: Kellogg's Corn Pops tastes like popcorn, only sweet; Popcorn is a food that adults find difficult to pass up. The campaign has been successful in building an adult user base and growing the brand. Regional test proved effort built adult consumption by +21% and the first full year of national support resulted in +30% volume sales.

Brand: Kellogg's Corn Pops
Client: The Kellogg Company
Agency: Leo Burnett USA
Language: English

1995 BRONZE

Stringbean and Pear

Advertising for the Jewish Community Center of Richmond helped reverse declining membership numbers and provide much needed revenue. Ads positioned the "JCC" (like the "Y") as the health club where people in normal or even flabby shape can work out without invidious comparison to the perfect physiques surrounding them.

Brand: Jewish Community Center of Richmond
Client: Jewish Community Center of Richmond
Agency: MSI Advertising*Marketing*Public Relations
Language: English