Healthcare, Products & Services

Hospitals, HMOs, referral services, dental and medical care services, chronic care facilities, health insurance.

1996 GOLD

It's Safer and Easier in the Ear

The Thermoscan Instant Thermometer has literally transformed the thermometer category in the U.S. in the past four years. The main goal of this campaign was to put Thermoscan in a position to dominate thermometer sales (in dollar volume) by using compelling advertising and innovative, unique point-of-purchase and merchandising elements.

Brand: Thermoscan - Instant Thermometer
Client: Thermoscan Inc.
Agency: Vitrorobertson
Language: English

1996 SILVER

Mental Health Information Line

This campaign was designed to promote Iowa Methodist Medical Center and Iowa Lutheran Hospital's "Mental Health Information Line" (an 800-number) to a central Iowa audience. The campaign was designed to increase inquires to both hospitals, increase awareness of the service area, and assist local consumers in getting the help they may require. Since the campaign was first used in February, 1994, call volume has doubled, with a significant portion of the calls being directly attributed to the advertising campaign.

Brand: Iowa Methodist Medical Center/Iowa Lutheran Hospital
Client: Iowa Health System
Agency: Creswell, Munsell, Fultz & Zirbel
Language: English

1996 BRONZE

Perspectives

MSK's Perspectives campaign successfully achieved its goals. First, it increased unaided awareness by 80% in the post-advertising test. Secondly, in terms of leadership, a test of the attitudes toward MSK revealed that the public strongly believes it to be not only expert in the field, but the "best cancer care center in America." Finally, the Perspectives campaign promoted the Physician Referral Service, designed to make MSK and cancer information easily accessible to the public. Despite a modest advertising budget and a cluttered marketplace, MSK has set itself apart from the competition in terms of awareness levels and public perceptions.

Brand: Memorial Sloan-Kettering
Client: Memorial Sloan-kettering Cancer Center
Agency: McCann-Erickson Healthcare
Language: English

FINALISTS

Emirates NBD Signs

IKEA x MSF The Giving Room

Pharmeasy India Breaks Up With Their Chemists