Healthcare, Products & Services
Hospitals, HMOs, referral services, dental and medical care services, chronic care facilities, health insurance.
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PROGRAM
2000 GOLD
Be Safe...Replace
Faced with a completely saturated smoke alarm market and rapidly sliding market share, First Alert created the "10-year -replacement" strategy. The result, an integrated "Be Safe, Replace" marketing communications program that increased message awareness fourfold, achieved a 40% sales increase and firmly re-established First Alert as the undisputed market leader within the family safety category.
Brand:
First Alert
Client:
First Alert
Agency:
Carmichael Lynch
Language:
English
2000 SILVER
The New Building
Distinctively and persuasively communicating that Northwest Memorial Hospital was opening a new state-of-the-art facility - focused on world class medical science and personalized patient care - dramatically drove the hospital's awareness, reputation, intent to use, physician referral call volume, and actual admissions - all in a very short period of time.
Brand:
Northwestern Memorial Hospital
Client:
Northwestern Memorial Hospital
Agency:
Leo Burnett USA
Language:
English
FINALISTS
Emirates NBD
Signs
IKEA x MSF
The Giving Room
Pharmeasy
India Breaks Up With Their Chemists
