Healthcare, Products & Services

Hospitals, HMOs, referral services, dental and medical care services, chronic care facilities, health insurance.

2002 GOLD

AFLAC Duck

AFLAC, the leading provider of supplemental health insurance, was a Fortune 500 company, yet had no strong base of consumer awareness. In fact, no one could remember the name of the company. Everything changed when we introduced a feisty yet irresistible duck that quaked the company name. Since then advertising has become part of pop culture, brand name awareness is up 51% and sales have grown a remarkable 28%.

Brand: AFLAC
Client: AFLAC
Agency: The Kaplan Thaler Group
Language: English

2001 GOLD

Advancing the Science of Sight

In the contact lens industry it pioneered, ACUVUE was failing to drive brand volume and category growth due to increasingly complex market situations. By repositioning ACUVUE (and contact lenses) as a scientific and technologically advanced way to improve one's vision, we were able to affirm our brand value and convince consumers to take action. Both consumer and eye care professionals response has been extremely positive, and the "buzz" has rehabilitated interest in the ACUVUE brand and in contact lenses in total.

Brand: ACUVUE
Client: Vistakon, Johnson & Johnson Vision Products Inc.
Agency: McCann-Erickson
Language: English

2001 BRONZE

Visiting Nurse Service of New York, (2000)

The Visiting Nurse Service of New York is the largest non-profit home health care provider in the country. In the course of three years, the VNSNY advertising campaign has dramatically increased name recognition for the organization while also building awareness for home health care in general, traditionally a very low interest consumer category.

Brand: Visiting Nurse Service of New York
Client: Visiting Nurse Service of New York
Agency: Ted Chin & Company
Language: English

FINALISTS

Emirates NBD Signs

IKEA x MSF The Giving Room

Pharmeasy India Breaks Up With Their Chemists