Healthcare, Products & Services
Hospitals, HMOs, referral services, dental and medical care services, chronic care facilities, health insurance.
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2009 BRONZE
Reversing the Decline in Mammograms
Throughout the first half of the 2000s, mammogram numbers dropped at an alarming rate. Crusades by public figures failed to reverse the trend. Clarian Health made it its mission to reach women at risk, targeting pre-episodic breast cancer patients by telling the true story of a world-class speed skater who was diagnosed with breast cancer in her early 40s. Women who saw the campaign thought, "If she can get it, anybody can." Monthly mammograms more than doubled.
Brand:
Clarian Health
Client:
Clarian Health
Agency:
The Heavyweights
Language:
English
2008 SILVER
A Marketing Emergency
We increased preference and visits for Oakwood Hospital through the emergency room, promising patients a "Zero Wait" experience. This competitive approach helped us gain trial for the hospital immediately. It also helped reinforce the fact that Oakwood truly cares about patients by delivering care quickly and efficiently. This campaign was a big step in helping turn around Oakwood's image and reputation.
Brand:
Oakwood Healthcare System
Client:
Oakwood
Agency:
JWT Team Detroit
Language:
English
2008 BRONZE
Men With Cramps
ThermaCare's viral campaign Men With Cramps got the conversation started about menstrual cramps by turning convention on its head. We empathized with women suffering from menstrual cramps and decided to do something women have wanted to do years: give menstrual cramps to men. Garnering a great deal of media attention, press, online buzz and chatter, we reversed sales declines by over 50%.
Brand:
ThermaCare
Client:
Procter & Gamble
Agency:
Publicis USA
Language:
English
FINALISTS
Emirates NBD
Signs
IKEA x MSF
The Giving Room
Pharmeasy
India Breaks Up With Their Chemists
