Healthcare, Products & Services
Hospitals, HMOs, referral services, dental and medical care services, chronic care facilities, health insurance.
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2017 BRONZE
Free Pass
El Ministerio de Salud buscaba disminuir el consumo de alcohol en jóvenes en “la previa”. En lugar de hacer una campaña tradicional, reorientamos los recursos para garantizar que los jóvenes (de manera comprobable) eligieran no tomar. Free Pass otorgó entradas en la puerta de los boliches a los jóvenes que registraran una espirometría 0,0. Hablamos el lenguaje del público, garantizamos el cumplimiento del objetivo, agotamos todas las entradas, pero principalmente: se convirtió en programa de gobierno. Una idea que excedió a la publicidad para crear una política de Estado.
Brand:
Consumo problemático de alcohol en adolescentes
Client:
Ministerio de Salud Pública
Agency:
Amén
Language:
Spanish
2011 SILVER
Arm Yourself for the Ones You Love
How do you get busy moms to get a flu shot for herself when almost everything she does is for others? This was an important question for Walgreens to answer given that they are in the business of keeping people healthy. The answer: help moms see that getting a flu shot is less about doing something for herself as it is a way to protect loved ones. This simple, powerful idea increased awareness, created positive brand perceptions, and inspired 5.4 million people to get their flu shot in 5 weeks.
Brand:
Walgreens
Client:
Walgreens
Agency:
Arc Worldwide
Language:
English