Healthcare, Products & Services
Hospitals, HMOs, referral services, dental and medical care services, chronic care facilities, health insurance.
FILTER BY:
PROGRAM
2010 SILVER
Our Health Connects Us
Anthem Blue Cross and Blue Shield, the #1 health insurance carrier, wanted to engage people with their brand. Success would be demonstrated through a lift in brand engagement and funnel metrics. Our approach was a new take on health and wellness: if people wouldn't get healthy for themselves, would they do it for those they care about? Our big idea: your health has an influence on the health of those around you. Our campaign drove a 10-point lift in Familiarity and Purchase Intent while exceeding microsite visits and engagement goals.
Brand:
Anthem Blue Cross and Blue Shield
Client:
WellPoint, Inc.
Agency:
Deutsch Inc.
Language:
English
2010 BRONZE
Find More Minutes
A longtime Pacific Northwest health care institution, Group Health suffered from negative perceptions and declining enrollment. Consumers were frustrated with the restrictiveness of health care and indifferent to cliched medical ads with lab coats. To stand out, Group Health needed to stop acting like every other health care company and instead inspire a movement for better health. 'Find More Minutes' empowered people to take an active role in improving their own health by encouraging them to make healthy choices. Group Health's enrollment numbers grew by 29,339 just in one year (Sept. '08 through Aug. '09), compared with a total of 20,107 new members for the two previous years combined.
Brand:
Group Health Cooperative
Client:
Group Health Cooperative
Agency:
TM Advertising
Language:
English
2009 GOLD
A New Way to Look at Healthcare
Smiling doctors and smiling patients -that's all consumers saw in healthcare advertising. HealthPartners wanted to break through with its online patient services. By registering at healthpartners.com, members could access services including receiving test results and talking with their doctor online. The campaign strategically placed giant medical props around the city and unleashed a pee cup mascot. The campaign gained the most media and consumer attention in HealthPartners' history, resulting in a 48% increase in registrations.
Brand:
HealthPartners
Client:
HealthPartners
Agency:
Preston Kelly
Language:
English
FINALISTS
Emirates NBD
Signs
IKEA x MSF
The Giving Room
Pharmeasy
India Breaks Up With Their Chemists
