Healthcare, Products & Services

The growth of most expensive brand in the falling category

Brand: Theraflu
Client: GlaxoSmithKline Healthcare
Agency: Saatchi & Saatchi Russia
Language: English, Russian

Family Idyll

"Family Idyllic" campaign advertises a potency and libido strengthening medicine. On one hand - it's easy to sell what people want. On the other hand - in consumer habits we were going head to head with products boasting nearly magical properties of "here and now" effect. Not only Pravenor was never intimidated by such competition, it has identified changing consumer habits as its long-term objective - starting with this campaign! Judging by the fact that by the end of campaign overall category volume has grown by nearly 50% driven by Pravenor - some of Ukrainian men did listen to us!

Brand: Pravenor Forte
Client: Universal Agency “Pro-Pharma”
Agency: TBWA\Ukraine
Language: English, Ukrainian

Synevo: Don’t ruin your life feast

Medical brands are not used to create fun & engaging content, because they still think that “people won’t get it seriously”. But sometimes (and this project proves that) it’s better to create a positive emotions & have fun even when we’re talking about such serious things as diabetes, prostate cancer or heart attack. This approach has shown it’s effectiveness and we already exceeded the planned KPI by 2 times. In addition, 2017 year results are dozens times higher than the previous year results. That’s why, we believe that this project deserves better!

Brand: Synevo
Client: Synevo Ukraine
Agency: Hoshva DGTL
Language: English, Ukrainian