CLIENT
Universal Agency “Pro-Pharma”
Marina Zalyubovska - Product Manager Department of OTC, Pro-Pharma Victoria Charupa - Marketing Manager Department of OTC, Pro-Pharma
AGENCY
Svetlana Tsvelenyeva, Creative Director, TBWA\Ukraine Olga Perepelytsia, Account Director, TBWA\Ukraine Anton Momot, Art Director, TBWA\Ukraine
Taras Bai, Junior Art Director, TBWA\Ukraine
SUMMARY
"Family Idyllic" campaign advertises a potency and libido strengthening medicine. On one hand - it's easy to sell what people want. On the other hand - in consumer habits we were going head to head with products boasting nearly magical properties of "here and now" effect. Not only Pravenor was never intimidated by such competition, it has identified changing consumer habits as its long-term objective - starting with this campaign! Judging by the fact that by the end of campaign overall category volume has grown by nearly 50% driven by Pravenor - some of Ukrainian men did listen to us!
