Topical Marketing
This category reconizes cases that effectively leveraged immediate relevance, interest or importance via a targeted marketing/PR strategy around current events (e.g. elections, World Cup, Olympics, economics, etc.)
FILTER BY:
PROGRAM
2019 GOLD
TRASFORMAMOS LA ENERGíA DEL MUNDIAL EN NUESTRA MEJOR FIESTA
¿Cómo capitalizar el Mundial más allá del fútbol fortaleciendo nuestras credenciales como Premium Brand apropiándonos del territorio de la fiesta?
Hicimos que la fiesta más grande del mundo que sucede cada 4 años, fuera motivo de fiesta durante 4 meses. Budweiser como el catalizador de la energía de la fiesta, decidió agitar la euforia que produce el mundial para transformar, como en cuenta regresiva, la expectativa, las ansias, las ganas, la emoción de cada momento, en una posibilidad de celebración. Así, Budweiser encendió el Mundial.
Brand:
BUDWEISER
Client:
Bavaria
Agency:
Fantastica SAS
Language:
Spanish
2019 GOLD
Ungli Uthao - Elections 2018
This was our first Elections Campaign and we raised the bar higher for all. While other political campaigns have offered their customers commercial incentives, our campaign focused on long-term national impact. Big Idea: Ungli Uthao - #VoteForDemocracy Breaking through political noise by Speaking Like a Person, we used edgy slogans to come into the limelight. Faced with a #BoycottCareem movement, we utilized this opportunity in disguise and educated the masses about their civic duty. We rounded off by launching Jamhuriat Car Type inviting volunteer Captains of the Day, to #DriveForDemocracy
Brand:
Careem Networks FZ LLC
Client:
Careem Networks FZ LLC
Agency:
Careem Networks FZ LLC
Language:
English
2019 SILVER
FINALISTS
Animal Político
Museo de la Mentira
Dove
El Poder de las Plantas
Netflix
QUE MIRÁ BOBOT
