Topical Marketing

This category reconizes cases that effectively leveraged immediate relevance, interest or importance via a targeted marketing/PR strategy around current events (e.g. elections, World Cup, Olympics, economics, etc.)

2019 BRONZE

Coca Cola and Football

We took over the football conversation across touchpoints keeping the biggest challenge in check; Pakistan did not have a football team and additionally Pakistan Football Federation (PFF) was suspended. Coca-Cola made every football moment special for football fans starting from bringing the Trophy to Pakistan for the first time and activating the stadiums in the international arena, driving brand love and consumption.

Brand: Coca-Cola
Client: the coca cola Company
Agency: Starcom Brainchild Communications
Language: English

2019 BRONZE

FIFA World Cup Trophy Tour by Coca-Cola

How to accelerate business and increase trust among target audiences with the help of one project? FIFA World Cup™ Trophy Tour by Coca-Cola gave a potential opportunity to every third Russian to see the legendary trophy live and get ready for the 2018 FIFA World Cup™. Within 123 days, the project engaged the President of Russia and 20 heads of regions, over 700,000 consumers, key customers and over 9,000 the Coca-Cola System employees. But what matters most is that it left a long-term positive social legacy.

Brand: CocaCola
Client: CocaCola Soft Drink Consulting LLC
Agency: Action
Language: English, Russian

2019 BRONZE

How to convince customers to play in your team

Most customers habitually pay for their everyday purchases using cash out of habit, suppose the sum of purchase insignificant to pay for it by card. How to motivate them to use Visa card? Of course, fear of missing out the main event of the year – the World Cup final. Only one team could reach the final – the Visa fans team with the captain Alexandr Kerzhakov. Results exceeded all the expectations – the payment volume increased by 6.7 %, and the sum of average check amount decreased!

Brand: VISA
Client: Visa
Agency: BBDO Moscow
Language: English, Russian

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