Commerce & Shopper: Experiential Shopper Marketing
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2021 GOLD
The New National Anthem Edition
To motivate and encourage women to lead the Lebanese revolution and demand more representation, An Nahar took the bold unprecedented step in fixing a glaring injustice in the country's national anthem. We added the word "women" to a line that spoke of Lebanon as the birthplace of men. A front page cover with the revised anthem and a full edition dedicated to women led to the new anthem becoming the chant of the revolution, one that is still being sung on the streets.
Brand:
An Nahar Newspaper
Client:
An Nahar Newspaper
Agency:
Impact BBDO Dubai
Language:
English
2021 GOLD
The King of Internet
Using DVDs, Connect went against all conventional communication efforts done by internet providers and created a one-of-kind on-ground experience to reclaim the trust of Lebanese internet users. Introducing: “The King of Internet”, a typical village fruit shop transformed into a pop-up DVD store that sold…Internet content! Packed with over 100 fake DVDs, the store invited market-goers to discover all the internet content they loved, but never watched more than 5 seconds of before it glitched. DVDs were also actual giveaway coupons packed with numerous offers, including free wireless broadband.
Brand:
Connect
Client:
Connect
Agency:
TBWA/RAAD
Language:
English
2021 SILVER
Small Business Drive
How do you sell a car built for urban exploration in a city where there's little left to explore? Lexus needed to launch the UX — a tiny SUV built for urban exploration. But the world's most expensive property market pushed interesting places to the brink. 'Small Business Drive' connected drivers craving to explore with small businesses waiting for discovery. A personalised test-drive drove prospects to hidden gems that matched interests. The innovation put Lexus into a top 3 market position and was opened up for other brands to join.
Brand:
UX
Client:
Inchcape Group
Agency:
TBWA Hong Kong
Language:
English
FINALISTS
Kraft
The Kraft World Cup Burger Joint
The Coca-Cola Company
I See Coke
Tropicana
Tropicana Toothpaste. The first toothpaste designed not to ruin orange juice.
