AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Joe Lahham, Managing Director
Manuel Borde, Executive Creative Director
Bruno Bomediano, Executive Creative Director
Mapaul Manalo, Strategic Planner
Camilo Rojas, Motion Designer
Rouba Asmar, Head of Production
Alberto Triana, ACD
Federico Mariani, ACD
Remie Abdo, Head of Strategy
Rozy El Beaini, Producer
Alex Pineda, Creative Director
Felipe Menezes, Art Director
Sabine Haddad, Copywriter
Krix Berberian, Creative Director
Romy Abdelnour, PR & Communications
VIP Films
Martha Nassar, Producer
Pedros Temizian, Director
Jad Beyrouthy, DOP Lighting Cameraman
Zeina Nawwar, Art Director
Jad Nehmeh, Production Manager
Joelle Nassar, Casting Director
Anthony Zwein, Location Manager
Sherine Khoury, Editor
Karim Khneisser, Music Producer
SUMMARY
Using DVDs, Connect went against all conventional communication efforts done by internet providers and created a one-of-kind on-ground experience to reclaim the trust of Lebanese internet users. Introducing: “The King of Internet”, a typical village fruit shop transformed into a pop-up DVD store that sold…Internet content! Packed with over 100 fake DVDs, the store invited market-goers to discover all the internet content they loved, but never watched more than 5 seconds of before it glitched. DVDs were also actual giveaway coupons packed with numerous offers, including free wireless broadband.
