Commerce & Shopper: Experiential Shopper Marketing
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2022 SILVER
Egg Hijack
While Jimmy Dean’s most iconic product – Fresh Sausage Roll – performs well in the Holiday season, the brand has struggled for years to increase its sales outside of this period. It was critical for our growth to be considered a breakfast staple more often. Eggs are the most purchased breakfast food in America, but they can be quite boring by themselves. Our solution was to prove eggs are always better with Jimmy Dean Sausage. Through a combination of digital, experiential, and traditional tactics we increased sales, awareness and engagement.
Brand:
Jimmy Dean
Client:
Tyson Foods, Inc.
Agency:
Ogilvy & Mather
Language:
English
2022 BRONZE
Hidden Gyms
Gymkuma, a new local sportswear brand, was about to launch in a city with a small fitness community (5.7% of population) where industry giants rule. With a small budget, it was impossible to compete. We saw an opportunity in the less active 94.3%, and con
Brand:
Gymkuma
Client:
Gymkuma
Agency:
Wunderman Thompson / JWT / Amman
Language:
English
2022 BRONZE
The Ferrero Rocher Virtual Boutique
Ferrero Rocher was losing relevance as it continued to rely on traditional channels in a world that had drastically changed. One where the modern age shopper enjoyed the experience of shopping, for whom the purchase is merely an outcome of the journey. We
Brand:
Ferrero Rocher
Client:
Ferrero Group
Agency:
Publicis Groupe - Leo Burnett Middle East
Language:
English
FINALISTS
Kraft
The Kraft World Cup Burger Joint
The Coca-Cola Company
I See Coke
Tropicana
Tropicana Toothpaste. The first toothpaste designed not to ruin orange juice.
