Commerce & Shopper: Experiential Shopper Marketing
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2022 BRONZE
Hidden Gyms
Gymkuma, a new local sportswear brand, was about to launch in a city with a small fitness community (5.7% of population) where industry giants rule. With a small budget, it was impossible to compete. We saw an opportunity in the less active 94.3%, and con
Brand:
Gymkuma
Client:
Gymkuma
Agency:
Wunderman Thompson / JWT / Amman
Language:
English
2022 BRONZE
The Ferrero Rocher Virtual Boutique
Ferrero Rocher was losing relevance as it continued to rely on traditional channels in a world that had drastically changed. One where the modern age shopper enjoyed the experience of shopping, for whom the purchase is merely an outcome of the journey. We
Brand:
Ferrero Rocher
Client:
Ferrero Group
Agency:
Publicis Groupe - Leo Burnett Middle East
Language:
English
2022 BRONZE
The American Express Shop
American Express understands the excitement of attending a live, in-venue event. They also understand the downsides of encountering poor shopping experiences to purchase concessions and merchandise. Through a combination of fan insights and emerging technology, they modernized the transaction experience for Card Members in-venue through creating the American Express Shop, the first Card Member-exclusive, checkout-free shopping experience where fans tap their card, grab exclusive concessions and merchandise, and get back to the action. The Shop cut down time spent making purchases from 15 minutes to 90 seconds.
Brand:
American Express
Client:
American Express
Agency:
Momentum Worldwide
Language:
English
FINALISTS
Kraft
The Kraft World Cup Burger Joint
The Coca-Cola Company
I See Coke
Tropicana
Tropicana Toothpaste. The first toothpaste designed not to ruin orange juice.
