Commerce & Shopper: Experiential Shopper Marketing
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2023 BRONZE
Texas Barber Bracket
Guys’ participation in grooming was down since March 2020, and men were looking rough. As the official men’s personal care products of the NCAA, Unilever needed a way to get men grooming again. With the Sweet 16 in Texas, Unilever brought a barber-bracket-style tournament to local retailer H-E-B. Barber finalists hit the road in a traveling tailgate that put fans in the barber chair to get them game day ready. The program drove trial of Unilever brands, raising men’s grooming sales 11.8%.
Brand:
Unilever Beauty and Personal Care
Client:
Unilever
Agency:
Arc Worldwide
Language:
English
2023 BRONZE
The Drive Thru School
To reconnect with the UAE's youth, McDonald's created a unique, one-of-a-kind experience. Acknowledging the difficulties young drivers encounter at Drive Thrus, McDonald's addressed a skill that was missing from traditional driving school curricula: navigating a Drive Thru! In partnership with the Emirates Driving Institute, McDonald's seamlessly integrated a custom-built specially-designed Drive Thru learning experience into a standard driving school circuit, providing students with an extra lesson: driving through a McDonald's Drive Thru. This innovative media idea as well as experiential idea created a new retail and promotional channel for McDonald’s.
Brand:
McDonald's
Client:
McDonald's UAE
Agency:
Publicis Groupe - Leo Burnett Middle East
Language:
English
2022 SILVER
Egg Hijack
While Jimmy Dean’s most iconic product – Fresh Sausage Roll – performs well in the Holiday season, the brand has struggled for years to increase its sales outside of this period. It was critical for our growth to be considered a breakfast staple more often. Eggs are the most purchased breakfast food in America, but they can be quite boring by themselves. Our solution was to prove eggs are always better with Jimmy Dean Sausage. Through a combination of digital, experiential, and traditional tactics we increased sales, awareness and engagement.
Brand:
Jimmy Dean
Client:
Tyson Foods, Inc.
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
Kraft
The Kraft World Cup Burger Joint
The Coca-Cola Company
I See Coke
Tropicana
Tropicana Toothpaste. The first toothpaste designed not to ruin orange juice.
