Commerce & Shopper: Experiential Shopper Marketing
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PROGRAM
2023 GOLD
Think you don't have time to read?
To grow book sales in a declining category, we got Kinokuniya to instead encourage more people to read books. We brought shocking data to life about how many books people could read with the time they instead spent on social media, through startling data-driven visual installations and through social media, driving book purchases. As people’s stories and posts on social media shared the idea, Kinokuniya’s installations went viral, encouraging social platforms to follow, and getting more people to buy and to read more books
Brand:
Kinokuniya
Client:
Books KinoKuniya
Agency:
Publicis Groupe - Saatchi & Saatchi Middle East
Language:
English
2023 SILVER
Nameless Car
The SUV car market in the UAE is a battlefield with established brands. A newcomer's worst nightmare. Especially when you've got a 'Made in China' label on it. And, most SUV customers are picky and have their eyes set on their preferred brand. But, with every great challenge, comes a great idea. In order for us to introduce the first-ever affordable luxury in the UAE, we decided to create a compelling and interactive experience to make a name for ourselves. By giving it no name. For everyone to see.
Brand:
Geely
Client:
AGMC
Agency:
Publicis Groupe - Spark Foundry Middle East
Language:
English
2023 BRONZE
Texas Barber Bracket
Guys’ participation in grooming was down since March 2020, and men were looking rough. As the official men’s personal care products of the NCAA, Unilever needed a way to get men grooming again. With the Sweet 16 in Texas, Unilever brought a barber-bracket-style tournament to local retailer H-E-B. Barber finalists hit the road in a traveling tailgate that put fans in the barber chair to get them game day ready. The program drove trial of Unilever brands, raising men’s grooming sales 11.8%.
Brand:
Unilever Beauty and Personal Care
Client:
Unilever
Agency:
Arc Worldwide
Language:
English
FINALISTS
Kraft
The Kraft World Cup Burger Joint
The Coca-Cola Company
I See Coke
Tropicana
Tropicana Toothpaste. The first toothpaste designed not to ruin orange juice.
