Small Budgets - Products
Cases eligible for this category must represent the only communications efforts for this brand (brand defined as listed in the “brand” question of the Effie entry form) during the time period that the effort entered ran.
McDonald's - Lettuce Quality
People have concerned on healthy and balanced diet nowadays.Generally, McDonald’s is lack of non-fried meals. However, McDonald’s delivers the hard-knowledge of ingredient quality and safety by promoting the new products. Therefore, McDonald’s establishes the direct communications and interactions with the TA which has effectively optimized their brand image.
Client: Prospect Hospitality Co.,Ltd.
Agency: Popcorn Digital Information Co., Ltd.
The Truth is Hard to Find
In 2017 a tidal wave of misinformation and free, often fake news swamped our culture. It became clear that The Times’ dogged dedication to uncovering hard truths made it invaluable during these unsettled times. The resulting campaign "The Truth Is ...." worked hard at every level on a small budget: it put The New York Times at the center of the conversation about the role of a free press, positioned it as trusted source for deeply-reported journalism, and resulted in the best quarter for subscriber growth in the NYT’s history.
Brand: The New York Times
Client: The New York Times