Small Budgets - Products

Cases eligible for this category must represent the only communications efforts for this brand (brand defined as listed in the “brand” question of the Effie entry form) during the time period that the effort entered ran. 



McDonald's - Lettuce Quality

People have concerned on healthy and balanced diet nowadays.Generally, McDonald’s is lack of non-fried meals. However, McDonald’s delivers the hard-knowledge of ingredient quality and safety by promoting the new products. Therefore, McDonald’s establishes the direct communications and interactions with the TA which has effectively optimized their brand image.

Brand: McDonald's
Client: Prospect Hospitality Co.,Ltd.
Agency: Popcorn Digital Information Co., Ltd.

The Truth is Hard to Find

In 2017 a tidal wave of misinformation and free, often fake news swamped our culture. It became clear that The Times’ dogged dedication to uncovering hard truths made it invaluable during these unsettled times. The resulting campaign "The Truth Is ...." worked hard at every level on a small budget: it put The New York Times at the center of the conversation about the role of a free press, positioned it as trusted source for deeply-reported journalism, and resulted in the best quarter for subscriber growth in the NYT’s history.

Brand: The New York Times
Client: The New York Times
Agency: Droga5

Esta También es La Roja

Brand: Fox Sports
Client: FOX Sports
Agency: WOLF.BPP

2019_us_2019_e-3985-430_hero_1 Cascadian Farm Cascadian Farm: Good from the Ground Up
2019_co_2019_e-201-077_hero_1 Postobon - Sabores Postobon Nuestro Sabor No Tiene Raza.
2019_do_2019_e-112-495_hero_1 Palacio del Cine Martina perdóname

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