Small Budgets - Products

Cases eligible for this category must represent the only communications efforts for this brand (brand defined as listed in the “brand” question of the Effie entry form) during the time period that the effort entered ran. 

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Huggies. Born for hugs 2018

In 2015 Huggies decided to step aside from the communicational race against Pampers, which was based on product advantages. Instead, the brand started building trust relationship with consumers, speaking about emotional values of Huggies: the power of Hugs. The brand focused its efforts on the POME subcategory, because the first embraces are the most important and memorable. To convince the Ukrainians of the healing power of hugs to change lives, the brand decided to bring embraces to those who were deprived of them: babies left without mothers and prematurely born babies. As a result of several emotional campaigns the brand gave hugs to hundreds of babies, and the Ukrainians acknowledged Huggies as #1 brand in Ukraine.


Brand: Huggies
Client: Kimberly-Clark
Agency: ISD Group

NESCAU – O Esporte Ensina

Depois de 40 anos de "Energia que dá gosto", NESCAU mudou o target, que deixou de ser as crianças e os jovens e passou a ser as mães. Em 2015, com o posicionamento "O esporte ensina", a marca que antes abordava o "esporte" para se aproximar dos jovens, passou a dar a ele um papel de protagonista na educação das crianças, colocando-o como o aliado das mães. Nesse caminho, NESCAU conseguiu se conectar com as mães, cresceu a lealdade da marca e tem consolidado a sua posição de líder da categoria.


Brand: Nestle Brasil
Client: NESCAU
Agency: Ogilvy

El avión de Fox


Brand: FOX Sports
Client: FOX Networks
Agency: Wolf

2019_ru_2019_2503_hero_1 Lexus Lexus Instagram Hijack
2019_us_2019_e-3985-430_hero_1 Cascadian Farm Cascadian Farm: Good from the Ground Up
2019_co_2019_e-201-077_hero_1 Postobon - Sabores Postobon Nuestro Sabor No Tiene Raza.
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