Small Budgets - Products

Cases eligible for this category must represent the only communications efforts for this brand (brand defined as listed in the “brand” question of the Effie entry form) during the time period that the effort entered ran. 

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Keep Calm and Dream On

Kako iskoristiti Svjetsko nogometno prvenstvo za brend napitaka koji tradicionalno ne pripada u taj svijet? Prije svakog sportskog nadmetanja, folklor uključuje navijačko podbadanje protivnika i odmjeravanje snage prije samog susreta. U napetoj situaciji uoči polufinala Hrvatske protiv Engleske, odgovorili smo na provokacije Engleza uvjerenih u vlastitu pobjedu. Princu Harryju šaljemo Franck čaj od kamilice uz poruku "Keep Calm and Dream On" i o tome informiramo novinare.


Brand: Franck
Client: Franck
Agency: Bruketa&Zinic&Grey

Prom King

It’s the middle of Q2 2018. Sales are stagnant. Rivals are more popular than ever on social media. Burger King needs a big, attention-driving splash, but all nonessential marketing budgets (like social media) have been frozen. What to do? Turns out one very small marquee with just two words is enough to push out of a sales slump while creating over $4MM in earned ad value for zero media spend. And while many lessons may be learned, one thing is clear: you don’t need much to make a big impact.


Brand: Burger King
Client: Burger King
Agency: MullenLowe U.S.

Traduoctor DUO


Brand: Condones DUO
Client: Beirsdorf Ecuador
Agency: Paradais DDB

2019_ru_2019_2503_hero_1 Lexus Lexus Instagram Hijack
2019_us_2019_e-3985-430_hero_1 Cascadian Farm Cascadian Farm: Good from the Ground Up
2019_co_2019_e-201-077_hero_1 Postobon - Sabores Postobon Nuestro Sabor No Tiene Raza.
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