Small Budgets - Products

Cases eligible for this category must represent the only communications efforts for this brand (brand defined as listed in the “brand” question of the Effie entry form) during the time period that the effort entered ran. 

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The Chicken Raps


Brand: McDonald's
Client: McDonald's Lebanon
Agency: FP7 McCann Beirut

Durex Goes Incognito

Have you ever felt embarrassed buying a condom? You’re not alone.Most people do. And often, embarrassment is a reason not to buy.
Our campaign transformed the feeling that drives people away from traditional retail into reasons to visit our e-commerce page and buy online. Because no matter how embarrassed you may feel when you buy condoms, with souq.com, no one has to know.
The campaign drove record online sales on White Friday for Durex thanks to its generation of a record number of leads and a record conversion rate.


Brand: Durex
Client: Reckitt Benkiser
Agency: Havas Dubai

As far as we go

In a world of “us” vs. “them”, even during Ramadan, Muslims celebrate Ramadan. The world doesn’t. 
Almosafer, a travel platform from Saudi Arabia, reignited the lost magic of Ramadan in the region, by seeing it through a little child’s story, and took that spirit to the world, encouraging people to travel meaningfully.
It defied the Ramadan marketing clichés, taking Ramadan to places that didn’t celebrate Ramadan.
It defined the category clichés, building emotional meaning in a category of rational persuasion.
And with low budgets, it overtook and beat leading competitors.


Brand: Almosafer
Client: Almosafer
Agency: FP7 McCann Dubai

2019_us_2019_e-3985-430_hero_1 Cascadian Farm Cascadian Farm: Good from the Ground Up
2019_co_2019_e-201-077_hero_1 Postobon - Sabores Postobon Nuestro Sabor No Tiene Raza.
2019_do_2019_e-112-495_hero_1 Palacio del Cine Martina perdóname
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