Small Budgets - Products
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2021 GOLD
Art & Science
In the notoriously tight regulations of the Canadian cannabis industry, there’s little brands can say about their products. So we developed a campaign that speaks for itself, highlighting Flowr’s approach by blending vibes of Rembrandt still lifes with precision scientific instruments.
Brand:
Flowr BC Pink Kush
Client:
The Flowr Corporation
Agency:
Zerotrillion
Language:
English
2021 GOLD
A Dad's Job
In a COVID-affected retail landscape, how could Home Centre, a furniture retailer, earn share-of-heart and share-of-wallet with millennial Arab moms? With restricted budgets due to budgetary freezes, we stood out from competitors by targeting a seasonal occasion and including a forgotten segment in homes and families across the Middle East. Starting Father’s Day, we told their stories through children. In becoming the first brand to do what it did, Home Centre was bold and took a risk. In turn, we won over Arab moms, positively impacting perceptions, brand, and business.
Brand:
Home Centre
Client:
Home Centre
Agency:
FP7 McCann Dubai
Language:
English
2021 GOLD
Bragging Rights
Detroit City Football Club grew from a ragtag amateur club playing on high school fields to the hottest sports ticket in town. And they used that momentum to become a force in the community. After 8 years of grinding through various amateur leagues, the Club finally was ready to go pro in 2020 - then Covid hit. They needed to crowd fund $1.2 million in 4 months, during a recession, to stay alive. Our campaign achieved that in less than 5 days, by selling not just shares, but bragging rights.
Brand:
Detroit City Football Club
Client:
Detroit City Football Club
Agency:
Lafayette American
Language:
English
FINALISTS
Oreo
OREO Stacked at Stores to Stacked at Homes
Sound On
The Underwater Playlist
Clos du Bois
Long Live
