Renaissance

This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.

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2017 SILVER

El dolor de estar sin estar

El desafío fue relanzar la marca en relación al contexto. Con la campaña “Con Ibupirac, vos volvés el dolor no” le comunicamos al consumidor de manera cercana, como muchas veces el dolor nos ausenta y la importancia de estar presentes en el momento, con Ibupirac como la solución para los dolores cotidianos. Ibupirac recuperó el liderazgo de la categoría, vendiendo 7.3MM más de dosis que su principal competidor en tres meses de campaña.

Brand: Ibupirac
Client: Ibupirac
Agency: Ogilvy & Mather
Language: Spanish

2017 SILVER

Get Closer

Bose had lost momentum to Beats, who had shifted the drivers in the headphones category from the listening experience to style and fashion. We identified a culturally-relevant role for Bose’s listening experience: to help consumers connect more deeply to their passions. The creatives refined this positioning into the campaign idea “Get Closer”. To bring it to life for the QuietComfort35 launch, we emptied the streets of London except for one woman expressing her musical passion through a mesmerizing dance. By campaign end, Bose overtook Beats to become the category leader.

Brand: Bose
Client: Bose
Agency: Grey London
Language: English