Renaissance

Back To The Neighborhood

Brand: Cristal
Client: Union De Cervecerias Peruanas Backus SAA
Agency: Y&R SA
Language: Spanish

IKEA

At face value IKEA is a household name, popular within culture and with a long record of creative marketing. But in 2013 a different story was emerging. Sales growth had halved, penetration declined and IKEA was looking out of step. A new goal from IKEA global management created a real sense of urgency; stem the decline. Grow the business by 8% YoY to meet 2020 targets. The answer was a culturally resonant brand platform that went back to IKEA's founding purpose, delivered with creative excellence, which over the long term, didn't just meet the target, but beat it.

Brand: IKEA
Client: IKEA
Agency: Mother London
Language: English

MILO Champions

Brand: Milo
Client: NestlŽ
Agency: Ogilvy & Mather Singapore Pte Ltd
Language: English