Renaissance
This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.
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2018 BRONZE
Getting real about underarms
Dove has always been a disruptive force within deodorants, bringing skincare credentials to a category focused on sweat protection. Yet by 2016 value growth had stalled and brand equity measures were declining.We utilized a radically different creative approach to shake up this low-interest category, communicating underarm care by showcasing REAL underarms.By doing so we rebooted women’s relationship with Dove deodorant. We arrested brand equity declines and drove brand appeal and advocacy. Value share grew and we ended the year +80BPS in our 4 key European markets.
Brand:
Dove Antiperspirants
Client:
Unilever
Agency:
Ogilvy & Mather
Language:
English
2018 BRONZE
2018 BRONZE
Relanzamiento Paisana
La comida es una forma en que las amas de casa muestran amor a sus familias, pero se convierte en un examen que causa angustia, ya que hay gran presión por servir un plato con buena presentación y delicioso sabor. El arroz, como parte fundamental de ese plato, puede salvar la comida o traerla abajo. Un buen arroz contribuye a un buen plato, elimina las críticas y convierte la comida en un momento feliz para todos. Paisana está para ello, enmudeciendo a todos en la mesa con su sabor perfecto.
Brand:
Paisana
Client:
Grupo Costeño Alimentos S.A.C.
Agency:
Claridad Coaching Estrategico
Language:
Spanish
FINALISTS
INFINITI
The Shift from Value to Valuable
Dancow
Mother's Love is Perfect
GETNET by SANTANDER
EL CLIENTE SIEMPRE TIENE LA RAZÓN
