Renaissance
This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.
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PROGRAM
2017 SILVER
2017 SILVER
2017 SILVER
No Baby Unhugged
When it comes to diapers, Moms most often default to the category authority, Pampers. We needed to get expectant moms to consciously choose Huggies Newborn diapers as an active part of her pre-delivery prep. so we launched No Baby Unhugged, an initiative that helps all Moms understand the power of hugs and helps all babies get the hugs they need even if Moms can't be there to give them.It has succeeded in reversing a 4-year decline in the business while increasing Huggies Newborn diaper sales and market share at the expense of Pampers.
Brand:
Huggies
Client:
Kimberly-Clark
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
INFINITI
The Shift from Value to Valuable
Dancow
Mother's Love is Perfect
GETNET by SANTANDER
EL CLIENTE SIEMPRE TIENE LA RAZÓN
