Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

1997 BRONZE

Image

Using simple and surprising creative metaphors to capture the more complex concept of business re-engineering, the 95/96 image effort's primary goal was to build awareness of Anderson Consulting as a leading Business Re-engineering provider. Additionally, the advertising was designed to differentiate Andersen by aligning the brand image with the personality traits of creativity, resourcefulness, farsightedness and commitment.

Brand: Andersen Consulting
Client: Andersen Consulting
Agency: Young & Rubicam New York
Language: English

1996 GOLD

Solutions for a Small Planet

To rejuvenate this American icon, a new vigorous human, approachable person was needed to signal real change in IBM itself. The "Subtitles" campaign recasts the IBM corporation in a startling, yet credible, manner that puts a human face on its global stature. The central message is that IBM delivers solutions that are both simple and powerful enough to manage information anywhere, anytime and for anyone. The result is a world made smaller through the technology of IBM.

Brand: IBM
Client: IBM Corporation
Agency: Ogilvy & Mather
Language: English

1996 SILVER

Passages

The Georgia-Pacific "Passages" campaign touched an emotional cord with the consumers by reaching them at a point in their lives where the home had become the center of their lives. This fresh creative approach, coupled with media targeted to lifestyles, and timed to reflect remodeling activity, translated into increased awareness and an outstanding increase in purchase intent for Georgia-Pacific building products.

Brand: Georgia-Pacific
Client: Georgia-Pacific Corporation
Agency: McCann-Erickson Atlanta
Language: English

FINALISTS

Santander BUS STOP, BUSINESS GO

Natura Amazon Alive - The real time deforestation counter

Movistar Movistar Con Todo